Deep focused work

My intention for Heron the flow state app

Hi, friend! I’m so excited that you’re curious about getting your work done in the flow state, and having Heron, the flow state app, help you.

My intention for the app was to make it so freaking easy to get into the flow state, so we can finally get work done really easily every day without sacrificing our mental health.

Heron, the flow state app will help you get into the flow state for 2 hours straight to do deep, focused work on your computer. Do that 5x a week, and you already have 10 hours of high-quality work done every week.

Flow state makes deep focus feel really easy, because it helps us forget the world around us as time passes by in an instant, and we just focus on what’s in front of us (which for me, to this day, never really happens outside the flow state, lol). And - being in the flow state feels so calming for the neurodivergent brain and body.

So in short (not my strongest suit, lol), using Heron will:

• Make it easier to focus when you’re working on your computer.
• Make it easier to make progress every week on your project.
• Make you feel less exhausted within the next 2 months.

Why am I doing this?

Really, I’m just a gifted AuDHD myself who burned out 4 years ago in my final year in uni studying engineering in disease modelling (I mean to the point of throwing up Sunday night of dread to go to class the next morning). 

I had to crawl myself back to finish my degree. I was determined to learn how to focus again, and improve my mental health. Diving into neuroscience, I “accidentally” taught myself to get into the flow state. I finished my master's thesis with the highest grade and an invitation to publish my study in a scientific journal. And I had never felt better.

I’ve since gotten myself into the flow over 700 times, and now it’s my big passion to bring my fellow ND’s into the flow state, so you can experience how easy it can actually feel to get work done. We literally don’t have to work this hard. It aches my heart seeing burned out ND’s, because I know how it feels, and I don’t wish that on anyone.

It’s time to unleash our brains’ full potential and feel good doing it. Because we can create our best work, while feeling our best too.

Being a part of the 40 neurodivergent brains, you’ll:

1. Experience that getting focused work done and make effortless progress can actually feel easy.
2. Feel better and see the exhaustion lifting.
3. Be part of shaping the app to make it even easier for people with a brain like yours to focus when working on the computer. To bring out the true power and potential of what this app can be.
4. Help validate that the app really does what it’s built for - guide you into the flow state.

The Heron Flow State app is great if..

You’re (suspected) ADHD, autistic, giftedness or the full package (lol) and you:

• Open your computer, but struggle to get started on today’s work.
• Feel like you have to rely on “deadline pressure” to really get work done.
• Have some days you can focus on your work, and other days you can’t. It feels unpredictable whether today will be a “productive” day. 
• Have some good weeks, where you’re really motivated, but when the task or project gets boring or overwhelming, then it’s really hard to focus.
• Wish you could make more consistent progress on your project every week.
• Are tired of feeling tired. Work or your studies are draining you, and you wish it didn’t have to feel this hard to get work done. 

Imagine just opening your computer, doing a short ritual (via the app), knowing exactly what to focus on for the next 2 hours, surprising yourself how much you can get done, and how freaking easy it felt, and actually feeling proud of yourself, your effort, your progress, and your work. That is the magic of flow state.

How to use the Heron Flow State app

You simply open your computer, log into the app on your computer, begin the flow ritual, and get started on your work.

The Heron Flow State app, however, works best if you’re:

• In an environment where you’re not interrupted (home office, library, quiet zone in an open office).
• Wearing ANC headphones.
• Not interrupted by people (colleagues, kids, etc).

Heron cannot help you remove distractions around you (even though it will help you with how to best do that), but once you’re ready to get work done it will help guide your neurodivergent brain into the flow state.

I highly recommend using Heron at least 3 times a week to really feel the benefits of flow state.

Bonus: Community space

You also get access to my neurodivergent flow community! In here, we can:

• Share wins and struggles.
• Support each other.
• Share tips and tricks to make it easier to focus and feel better.
• Give feedback on the Heron app.

What to expect from this beta Heron launch

1. You get access to the app at an early founding price of 11€/month (or 110€/year) - locked in forever. You will stay on this plan even when the app launches at 24€/month.
2. I will make continuous improvements on the app in the coming weeks, fixing things here and there (including things you point out or suggest). What you see now is not a 100% finished product (but maybe 92% finished, lol).
3. I’m active in the flow community, answering your questions and supporting you along the way, practicing flow state and getting your (meaningful) work done in the flow state.
4. I want to measure if you get into the flow state. After each flow session, you’ll be given 10 questions that take 3 min to answer. The purpose of this is to measure if you get into the flow state using the Heron flow state app.
1. The purpose of collecting this data is to see if you actually get into the flow state using the Heron app - which is the ultimate purpose of the Heron. I want to see that it works (and if not, improve it), so it can help more people.
2. It’s voluntary if you want to answer these questions. You give your consent, and you can withdraw consent anytime. You can still use the app even if you don’t want to answer these questions after you’ve used the app.
3. How I’m using the data: The data will be anonymised, so your data will not be linked to your name. You will just be user #32 etc. From the data I get a “flow score”. I will collect a flow score from every flow session you do (and the other users). Then I will analyse the data to see if you get into the flow state using the app. My intention for this data is, specifically to:
1. Validate that a person gets into the flow state using the app (!!!). I’ll be collecting flow scores for 6 weeks.
2. Use for marketing, making statements such as “77% of users get into the flow state using Heron Flow State app.”, “The average user get into the flow state 65% of the time they use Heron Flow state app.” I will not use your name or any information about you. 
4. Even scientists haven’t done this before. No one has been able to induce flow state in people when they work on their computer. Scientists have previously only been trying to induce flow state when playing video games (Tetris), doing math problems or in sports. So imagine what it means if we can actually show that you can get into the flow state working on your computer? That any person can intentionally decide and successfully get themself into the flow state whenever they want. Imagine the impact on a bigger scale - neurodivergents finally being able to finish degrees and do their work without burning out. That’s what I believe.